Expertise
What I do, and how I do it.
Six disciplines that operate as one practice, each with a defined approach, a set of capabilities and the places it contributes most.
Creative Economy Strategy
Designing the policy, programme and market architecture that turns cultural output into economic value.
What I do
I help governments, institutions and cultural organisations translate creative and cultural activity into structured economic strategy through sector mapping, value-chain design, programme frameworks and investment-ready initiatives.
Strategic approach
Start with the ecosystem, not the event. I read the sector's real constraints, including capital, infrastructure, skills, distribution and data, then design interventions that address the binding one first and build the coalition required to sustain them.
Capabilities
- Sector mapping and value-chain analysis
- Creative economy policy input and programme design
- Cultural infrastructure and cluster development
- Funding architecture and investment narratives
- Monitoring frameworks and impact measurement
Areas of contribution
- National and sub-national creative economy agendas
- Arts, culture and tourism programming
- Creative-sector skills and enterprise pipelines
Program & Project Management
Turning ambitious mandates into sequenced, resourced, accountable delivery plans.
What I do
I build and run the delivery machinery behind complex, multi-stakeholder programmes: scope, governance, workplans, budgets, reporting and the discipline to keep them on track.
Strategic approach
Clarity before speed. Define the outcome, name the owner, sequence the dependencies, then instrument the whole thing so progress is visible long before the deadline.
Capabilities
- Programme design, governance and workplanning
- Stakeholder and steering-committee management
- Budgeting, procurement coordination and vendor oversight
- Risk registers, reporting cadences and dashboards
- Event and national-initiative delivery at scale
Areas of contribution
- Government programme delivery units
- Donor and development-partner initiatives
- Multi-partner cultural and youth programmes
Talent & Creator Management
Representing creators and building the commercial and career infrastructure around them.
What I do
I manage and advise artists, creators, presenters and public figures on positioning, deal-making, brand partnerships and long-horizon career architecture.
Strategic approach
Treat a career like a portfolio, not a calendar. Protect the artistic centre, diversify the revenue around it, and only take the deals that compound the brand.
Capabilities
- Artist and creator representation
- Brand partnership negotiation and deal structuring
- Positioning, narrative and rollout strategy
- Contract, rights and royalty coordination
- Team building and creator business operations
Areas of contribution
- Emerging and established Nigerian creative talent
- Creator-brand commercial programmes
- Talent development and management structures
Digital Communications
Shaping how leaders, institutions and initiatives are understood in public.
What I do
I lead digital communications strategy for public figures and institutions, covering message architecture, content systems, channel strategy and the editorial discipline to keep a narrative coherent under pressure.
Strategic approach
A narrative is an operating system, not a slogan. Define the few things you want believed, build a content engine that proves them repeatedly, and measure belief rather than vanity reach.
Capabilities
- Executive and government communications strategy
- Message architecture and narrative frameworks
- Content systems, editorial calendars and production
- Digital campaign strategy and community management
- Reputation, issues and crisis communications support
Areas of contribution
- Political and public-sector leadership communications
- Institutional brand and campaign narratives
- Creator and talent communications
Strategic Partnerships
Convening the government, private-sector and international alliances that make ambition executable.
What I do
I originate, negotiate and manage partnerships across government, brands, development partners and international institutions, turning shared interest into signed, resourced, delivered collaboration.
Strategic approach
Find the overlap that is genuinely mutual, then engineer the smallest credible first collaboration. Trust compounds faster than MOUs.
Capabilities
- Partnership origination and stakeholder mapping
- Negotiation, MOUs and governance structures
- Public-private and multilateral collaboration
- Sponsorship and co-investment structuring
- Partner relationship management and renewal
Areas of contribution
- Government-to-industry collaboration
- International and diaspora creative partnerships
- Brand, platform and institutional alliances
Contact
Let’s build something meaningful.
Open to consulting, advisory, speaking and partnership conversations with organisations building at the intersection of culture, government and enterprise.
Social Entrepreneurship
Building ventures and community initiatives where impact and sustainability reinforce each other.
What I do
I found and support ventures and community initiatives focused on youth, opportunity and creative livelihoods, designing them to survive beyond grant cycles.
Strategic approach
Impact that cannot pay for itself is a pilot, not a solution. I design for a revenue logic from day one and keep the beneficiary in the design room, not just the report.
Capabilities
Areas of contribution