Toluwalase

Experience

The work, in detail.

Four bodies of work across government, culture, talent and enterprise, each one a study in turning mandate into delivery.

Toluwalase Eniola participating in a government programme working session
01 / 2025–Present

Office of the Special Assistant to the President on Arts, Culture & Creative Economy

Creative Economy & Programmes Professional

Creative Economy PolicyProgramme DesignPartnershipsStakeholder Coordination

Working at the centre of Nigeria's national creative economy agenda, translating policy ambition into programmes, partnerships and delivery structures across arts, culture, tourism and the creative industries.

Responsibilities

  • Support programme design and delivery for national arts, culture and creative economy initiatives
  • Coordinate stakeholders across federal agencies, state governments, industry bodies and the private sector
  • Develop briefs, concept notes, frameworks and strategy documents for senior decision-makers
  • Originate and manage partnerships with brands, institutions and international collaborators
  • Build reporting and monitoring structures that make programme progress legible

Outcomes

  • Programme frameworks moved from concept to structured, ownable delivery plans
  • Broader coalition of industry and institutional partners engaged around the national agenda
  • Clearer articulation of Nigeria's creative economy proposition to international audiences
02 / 2023–2024

Federal Ministry of Humanitarian Affairs & Poverty Alleviation

Special Assistant on New Media to the Honorable Minister

New MediaMinisterial CommunicationsContent StrategyPublic Engagement

Served as Special Assistant on New Media to the Honorable Minister, shaping digital communications for the Minister and Ministry across a complex, high-scrutiny national mandate.

Responsibilities

  • Develop and coordinate the Honorable Minister's new media and digital communications strategy
  • Manage digital content and public-facing narratives for the Minister and Ministry
  • Translate policies, programmes and official engagements into clear public communication
  • Coordinate content production, publishing and rapid-response communication
  • Support stakeholder engagement through timely, accurate digital messaging

Outcomes

  • More consistent and credible digital communication from the Minister's office
  • Clearer public understanding of Ministry priorities, programmes and engagements
  • A more structured new media operation for a high-visibility federal portfolio
03 / 2022–Present

Talentra

Founder

Talent ManagementCreator EconomyCommercial StrategyEntrepreneurship

Founded Talentra to build professional management infrastructure around African creative talent: representation, commercial strategy and career architecture done properly.

Responsibilities

  • Set company strategy, positioning and commercial model
  • Represent creators in brand, media and platform negotiations
  • Design career roadmaps, rollouts and revenue diversification plans
  • Build internal operations: contracts, rights, reporting and finance discipline
  • Develop the partner network across brands, agencies and platforms

Outcomes

  • Roster of creators supported with structured, contract-backed representation
  • Brand partnerships negotiated and delivered end-to-end
  • A management model designed to be replicable across the continent
04 / 2014–Present

Independent & Community Initiatives

Social Entrepreneur & Programme Lead

Social EntrepreneurshipYouth DevelopmentCommunity MobilisationMentorship

A decade of self-initiated community and youth work, the foundation of everything that followed and still the reason the work matters.

Responsibilities

  • Design and deliver youth development, skills and community initiatives
  • Mobilise volunteers, partners and local institutions
  • Raise sponsorship and in-kind support for community programming
  • Mentor young creatives and early-career professionals

Outcomes

  • Sustained community programming delivered largely without institutional budget
  • A network of mentees now working across creative and public-sector roles
  • Practical proof that structure, not scale, is what makes impact durable

Contact

Let’s build something meaningful.

Open to consulting, advisory, speaking and partnership conversations with organisations building at the intersection of culture, government and enterprise.

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